SEO for Criminal Defense Attorneys That Captures Urgent Leads Fast

🚓 AI-Powered Criminal Defense SEO — For When Time Is Everything

When someone’s been arrested, investigated, or is facing charges, they don’t shop around — they search, click, and call.
But they’ll only find you if you’re in the top 3 Google results for what they’re searching:

• “3rd DUI in Illinois”
• “Can police search my car?”
• “Statute of limitations criminal Illinois”

We help criminal defense attorneys capture those urgent searches — using AI, real search data, and expert execution.

🧠 What We Do — And Why It Works

Criminal law SEO is different. Your clients are:

• Scared
• In a hurry
• Searching from a phone
• Looking for fast answers + confidence

We help you own the most urgent legal moments with:

✅ Hyper-local and legal-specific SEO architecture
✅ AI-generated content for charges, statutes, and defenses
✅ Custom GPTs trained on your practice and state law
✅ PPC landing pages that convert visitors into scheduled consults
✅ Schema markup for FAQs like “What happens after a 3rd DUI in Illinois?”

🔍 What They’re Searching — Based on Real Data

We analyzed 3 months of actual Google queries. Here’s what’s trending now:

🔑 Keyword	Avg. Rank	Opportunity
“3rd DUI in Illinois”	2.9	High intent – repeat offense defense info
“Can police search passengers of a car”	5.9	Legal rights, probable cause defense content
“Illinois statute of limitations criminal”	1.4	Blog/article targeting common misconceptions
“What crimes have no statute of limitations”	6.6	Content cluster opportunity
“Statute of limitations Illinois” variants	1–3	Lead into criminal vs. civil timelines

These are real people, right now, looking for your content — if you’re showing up.

🎯 AI-Assisted Criminal SEO Campaigns Include:

• Keyword funnels for DUI, drug charges, domestic violence, weapons, and juvenile cases
• Location pages + metro-specific defense content
• Schema for arrest FAQs, penalties, and defense strategy
• Video & voice-optimized content (mobile-first legal explainers)
• Click-to-call overlays and fast mobile UI

🛠️ You Get a Real Strategy — Built by an SEO Expert

When you work with Outshine, your campaign is led by Chris Grau, not an account manager.

We:

• Build your keyword hierarchy based on real query data
• Train a GPT on your legal content to generate scalable blogs, landing pages, and FAQs
• Optimize every element to convert leads — not just generate traffic

📍 Want to Own Your Criminal Defense Market?

Let’s rank for the charges your clients are searching before they hire someone else.