SEO Expert | Jupiter, FL

SEO First Digital Marketing for Lawyers and Doctors

Why SEO-First Digital Marketing?

No matter what tool your potential clients use to research your services, it’s crucial that your practice is presented as the solution or has the answer to their query. Regardless of the hype, Google Organic is king. Google is the best search engine for someone who needs a search engine. AI, especially ChatGPT, will only continue to gain in popularity. ChatGPT is an unbelievable tool for researching any topic.

How do Google and ChatGPT know to recommend your business?

You can use Pay-Per-Click Ads or convince the search engine that your firm is the best answer (or one of the best answers) to the search engine query. Either way, you need a digital platform to represent your practice. We recommend a primary dot com domain. Social media (Facebook, YouTube), citations (Google Business Profile, YP listing), and industry-specific profiles (Justia, Avvo, WebMD) all add value. Still, they should direct visitors to the asset you control: your domain.

Your website needs to showcase precisely the search queries for which you want the search engine to display your business as the solution. This must be done with a thoroughly researched hierarchical content plan, detailed, professionally written content, and engaging, high-quality graphics.

Why should you rank higher than your competition?

Is it for relevance, locale, service area, reviews, higher CTR (click-through ratio), user engagement, or because many other good sites are voting with outgoing links to tell Google and ChatGPT that you are the authority on the topic?

Let’s say it’s a “bit of both.” After clearly presenting and refining your website content and building with the SEO first mentality, which addresses most of the site quality metrics above, we need the votes of other highly regarded websites to encourage Google to elect your firm as the recommended answer to your potential clients’ queries.